The Corporate
Sponsorship Toolkit,
Second Edition

When companies use sponsorship to build a brand, they are using the most powerful marketing tool you have. Why? Because they have the privilege of connecting with people – building relationships and alignment with them – through something they have already decided they care about. It’s that meaning that drives sponsor results. Get it right and your results will skyrocket. Get it wrong and the brand could easily be damaged.

This comprehensive manual for corporate sponsorship will guide brands through the mindset, strategies, and tactics to develop amazing, best-practice sponsorships that add value to people’s fan experiences and nurture connections with target markets, building preference, loyalty, and advocacy for real impact on the bottom line.

This toolkit is packed with straightforward tools, techniques, templates, checklists, and resources – many of them downloadable – to assist novices, seasoned professionals, and senior executives alike in getting the most from their sponsorship investments, doing it cost-effectively, and measuring the results.

Who will benefit from this book? Anyone trying to get a marketing return from their sponsorship investments, such as:

• Corporate brand managers
• Chief marketing officers
• Corporate sponsorship managers
• Local, state, and federal government marketers
• Economic development organisations
• Sponsorship consultants
• Rightsholders who want to understand the other side of the sponsorship equation

Interested in securing foreign language rights for The Corporate Sponsorship Toolkit Second Edition? Drop us a line on enquiries@freyapress.com or +61 2 8880 0318.

Want to purchase a copy of The Corporate Sponsorship Toolkit, Second Edition? Visit Power Sponsorship for more information and links to stockists.